As 2025 draws to a close, we at Pelageo Model Management are taking a moment to reflect on a year that exceeded expectations in every measure. From groundbreaking market expansion to unforgettable runway moments, this year has been one of transformation, growth, and creative achievement. Here is a look back at the milestones and moments that defined our journey through 2025.
Expanding Into Southeast Asia
Perhaps the most significant development of 2025 was the opening of our Singapore office, marking Pelageo's first permanent presence in the Southeast Asian market. This expansion was years in the making, driven by the region's rapidly growing fashion and luxury sectors and the extraordinary talent emerging from countries across the area.
The Singapore office now serves as our regional hub for talent scouting, client relations, and campaign coordination throughout Southeast Asia. Within its first six months of operation, the office facilitated placements for over a dozen models in campaigns spanning Singapore, Bangkok, Kuala Lumpur, and Jakarta. The reception from both local talent and international brands has been overwhelmingly positive, confirming our conviction that this market holds immense potential.
Expanding to Singapore was not just a business decision. It was a commitment to representing talent from every corner of the world and ensuring our roster reflects the true diversity of global beauty.
Major Campaign Placements
This year, Pelageo models appeared in more than fifteen major brand campaigns, a record for the agency. Our talent graced advertisements and editorials for luxury fashion houses, global beauty brands, and premium lifestyle labels. Several of these placements represented first-time partnerships that we expect to develop into long-standing relationships in the years ahead.
Among the standout achievements were placements in international fragrance campaigns, resort collection lookbooks for two of Europe's most storied fashion houses, and a global sportswear campaign that reached audiences across forty countries. Each of these bookings reflects not only the caliber of our talent but also the strength of the relationships our team has cultivated with creative directors and brand managers worldwide.
Fashion Week Appearances
The 2025 Fashion Week calendar was remarkable for Pelageo. Our models walked in shows across the three most prestigious fashion capitals:
- Milan Fashion Week: Seven Pelageo models were cast across multiple shows, with two securing exclusive bookings for headline presentations. The Milan season showcased our growing reputation among Italian luxury brands.
- Paris Fashion Week: Our presence in Paris expanded significantly this year, with models appearing in both established house shows and the emerging designer presentations that are increasingly shaping the industry's direction.
- New York Fashion Week: Pelageo talent opened and closed several high-profile shows during New York's September season, and our agency hosted a private reception that brought together designers, editors, and talent in a celebration of creative collaboration.
These Fashion Week moments represent the culmination of months of preparation by our booking team, our models, and the broader creative community. Each appearance on those runways is a testament to the hard work and dedication that defines the Pelageo approach.
Sustainability Initiatives
In 2025, Pelageo made a formal commitment to sustainable practices across our operations. We recognize that the fashion industry bears significant environmental responsibility, and we are determined to be part of the solution rather than the problem.
Key initiatives this year included partnering with eco-conscious brands for priority placement, reducing the carbon footprint of our travel operations by implementing a regional booking strategy that minimizes unnecessary flights, and transitioning our offices to renewable energy sources. We also launched an internal education program for our models and staff on sustainable fashion practices, ensuring that environmental awareness becomes embedded in our professional culture.
New Talent Discovery
Our open casting events in 2025 drew record attendance across all markets. We held casting days in London, Milan, New York, and, for the first time, Singapore and Sydney. From these events, we signed eighteen new faces to the Pelageo roster, each bringing a unique perspective and presence that enriches our agency's diversity.
Several of these new signings have already secured their first major bookings, a turnaround time that reflects both the quality of talent we are attracting and the efficiency of our development program. Our scouting team also expanded its digital discovery efforts, signing three models who were initially identified through social media platforms.
Luxury Brand Partnerships
Strategic partnerships with luxury brands reached a new level in 2025. Pelageo entered into exclusive representation agreements with several premium labels through strategic partnerships, providing them with priority access to our talent for seasonal campaigns and special projects. These partnerships are mutually beneficial: brands gain access to the most compelling faces in the industry, while our models receive consistent, high-profile work that elevates their careers.
We also deepened our collaboration with leading fashion photographers and creative directors, many of whom now request Pelageo talent by name for their projects. These professional relationships are among our most valuable assets, and we invest significantly in nurturing them through regular engagement and impeccable service.
Community Outreach
Beyond the business achievements, 2025 was a year in which Pelageo strengthened its commitment to community impact. We launched a mentorship program that pairs experienced models on our roster with aspiring talent from underserved communities, providing guidance, industry knowledge, and professional development opportunities at no cost.
We also sponsored workshops on body confidence, financial literacy for freelance professionals, and mental health awareness within the creative industries. These initiatives reflect our belief that a modeling agency's responsibility extends far beyond booking jobs. We have a role to play in shaping a healthier, more equitable industry for everyone involved.
Looking Ahead to 2026
As we turn our attention to the year ahead, the outlook is extraordinarily promising. Plans are underway to expand our presence in two additional markets, with announcements expected in the first quarter of 2026. We are developing new digital tools to enhance the experience for both our models and our clients, and our scouting team is preparing for what we anticipate will be our most ambitious open casting season yet.
Most importantly, we enter 2026 with a roster of talent that is stronger, more diverse, and more accomplished than at any point in our history. To our models, our clients, our partners, and the creative community at large, we extend our deepest gratitude. This year's achievements belong to all of you, and we look forward to building on them together in the months to come. View our portfolio to see the talent shaping our future.